This is based on prior searches that other people did. Type in a term and you’ll see Google display related terms that it thinks you might be searching on. Google Search BarĪn easy first tool to use is Google’s search bar. When you write about original topics, you increase your chances of getting indexed on Google. This will enable you to come up with content marketing ideas that others haven’t written about. More so, you want to know what your competitors are optimized for.
You’ll need insights into terms that your prospects are using but your site is not optimized for. Looking at your search console or web logs will only take you so far. If you know what people type as search terms in Google, you can tailor your messaging to those terms. Use Keyword Analysis Tools for Content DiscoveryĪ thorough content discovery approach requires online tools that can help you learn what your target market is really after. If not, create a plan to add content that fits your buyer persona’s needs. Now that you know precisely why people are visiting, see if this lines up with your expectations from your buyer persona. This information is why people currently visit your website – in other words, this is the content that is driving your audience right now. Click on a page to see the exact keywords people are using to land on each page, including the number of times your site showed up in search results and the number of times people clicked to visit. This will reveal your top web pages from the perspective of Google’s search. If you have a website and are already getting traffic, enable Google Analytics and look at your Search Console data.Īlso see Website Design Fails and Why Your Site Isn’t Generating Leads Your website logs will also provide a valuable resource for content discovery. Review Data From Google Analytics and Search Console What conferences or events do you attend? Why?Ģ.Where do you find information to learn about ? Magazines, websites, journals, research reports, word of mouth?.What content would help you be more successful?.What do you need to succeed at your job?.Which factors influence your buying decisions?.What type of organization do you work for? Large, small?.The example questions below are for business audiences, but you can easily tweak them for consumers: Use this as your starting point in your content discovery process. This is important regardless of who you target, businesses or consumers. Create a Buyer PersonaĪ buyer persona is a profile of the demographics and psychographics of your intended audience.
Use these 3 content discovery methods to generate spot on content marketing ideas. When you provide educational resources to a prospect at different stages of the buying process, you become a trusted resource. Rather than guessing, you should use a data driven method to analyze what your target market actually wants.Īs a result, content discovery plays a very important role in generating more business. You can close more sales by understanding what triggers your buyers to make the decision to purchase from you. Knowing your audience’s buying habits, buying thought process, buying motivations and other insights will lay out a path to a more effective buying experience. Use Keyword Analysis Tools for Content DiscoveryĬontent discovery is the process of determining what type of content your audience wants and needs while also aligning with your business goals.
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