The micro-blogging site also had entered into a multi million dollar deal with Omnicom and Starcom last year. Terms of the acquisition were not disclosed, and Twitter declined to comment. Twitter had acquired Mo Pub for $350 million in September last year and in April this year it started app-install ads on mobile with the help of MoPub’s ad platform. Twitter has snatched up mobile native advertising provider Namo Media, adding technology to enhance exchange-based monetization for app developers. Namo Media helps developers run native in-stream ads in their app thereby creating revenue opportunities.A native ad in a news application could look like a promoted story, or a marketing message in a game could blend into the way it is played.Ĭombining our technology with MoPub will offer our current and future customers a more powerful platform to generate revenue, all while preserving an amazing user experience In our conversations with the Namo Media team, it. We’re excited to let you know we’ve agreed to acquire Namo Media! Since we acquired MoPub last October, we have been working to bring native ads to mobile app publishers in order to create a more seamless and less intrusive ad experience for usersĪnnounced Twitter in the company blog post. Per the deal, Twitter plans to add Namos technology to its existing native advertising infrastructure. His ability to cater to a slew of audiences with different needs is amazing. Namo Car Media Players - Buy Namo Car Media Players at Indias Best Online Shopping Store. As a result of the acquisition, Namo Media will close down its operations and integrate into Twitter’s MoPub platform. NaMÓ is one of the most organized, dapper and well spoken MC we have seen.
The actual deal amount is not disclosed by the either of the company but Tech Crunch touts that it is around $50 million. Namo Media will now work with both in building their native ads platform for developers and publishers. In a bid to expand its reach in mobile advertising, Twitter has acquired native ad firm Namo Media.
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